![]() ![]() Moreover, I have noticed that whenever I travel for work or pleasure, Facebook continues to keep track of my location and use it for advertising: a trip to Glacier National Park resulted in an ad for activities in Whitefish, Montana, a trip to Cambridge, MA - in an ad for a business there, and a visit to Herzeliya, Israel - in an ad for a business there.Īs it turns out, and as Facebook explains on its ads page, it is collecting location data based on "where you connect to the Internet" and "where you use your phone," aka your IP address, Wi-Fi, and Bluetooth data. Nevertheless, Facebook showed me ads targeted at "people who live near Santa Monica" (which is where I live) or "people who live or were recently near Los Angeles" (which is where I work). She didn't upload photos, tag herself at certain locations, or check in, nor does she allow WhatsApp, Instagram, and Facebook Messenger to access her location. Korolova noticed that Facebook was continuing to provide location-based ads even after she disabled Location History, turned off the location services option for Facebook on her iOS devices, and removed her city from her profile. If you've noticed Facebook continuing to deliver location-based ads even with all location services disabled, you're not alone, and that's because Facebook continues to use data like your IP address to determine your location for ad delivery purposes.įacebook's lack of an option to disable location tracking for ad targeting was highlighted in a Medium post shared today by Aleksandra Korolova, assistant professor of Computer Science at USC. ![]()
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